Alex Hofeling

President, TOTE Maritime Alaska

As the President of TOTE Maritime Alaska, Alex Hofeling manages all commercial and operational activities for TOTE Group’s carrier company serving the Alaska trade. Alex began his career in the maritime industry by enlisting in the United States Coast Guard immediately after high school.

Hofeling joined TOTE Maritime Alaska in 2013 as Regional Sales Manager until being promoted Director of Marketing in 2016. Previously, Hofeling served as the Vice President and General Manager of TOTE Maritime Alaska in Anchorage, working closely with customers, communities, public officials, labor interests and others to fulfill the commitment to serving those in the 49th state.

Hofeling holds a bachelor’s degree in Business Administration and Finance from the University of Washington, and a master’s degree in Business Administration from Seattle University.

Art Dahlin

Vice President and Alaska General Manager

As Vice President and Alaska General Manager, Art Dahlin oversees the execution of TOTE's strategic vision and objectives, and takes charge of strengthening partnerships both within the industry and the community at large. His expertise, garnered from over 15 years of experience in project management, strategic leadership, and business development within the maritime sector, enables him to navigate complex challenges and drive sustainable growth for TOTE.

Dahlin graduated from the United States Merchant Marine Academy in 2007, where he obtained his Bachelor of Science in Logistics and Intermodal Transportation, as well as USCG Third Mate Upon Oceans, Unlimited Tonnage license. Dahlin sailed for Kirby Inland Marine from 2007-2012 as Pilot and Relief Captain, and earned his USCG Master of Towing Vessel on Great Lakes, Inland Waters and Western Rivers license. He also holds an MBA from the Foster School of Business at the University of Washington in Seattle.

Bill Crawford

Vice President of Commercial

As the Vice President of Commercial, Bill Crawford spearheads the strategic plan for the sales and marketing teams and ensures financial performance objectives for the organization are achieved. Crawford brings over 26 years of passion and experience in the shipping and LTL industries.

Crawford started his career at TOTE Maritime Alaska in 2003 as an Account Executive managing vehicles, LTL, reefers, and construction segments. Through his tenure he was also Special Projects & Logistics Manager, Lower 48 Sales Manager, National Sales Executive, Director of Sales, and Vice President of Sales & Marketing. Prior to joining TOTE he held various sales and management positions at Roadway Express.

Crawford graduated from Washington State University with a degree in English and Business.

Chris Rye

Vice President of Sales

As the Vice President of Sales for TOTE Maritime Alaska, Chris Rye provides strategic leadership and coaching to the sales team. By building strong customer relationships, exploring new customer opportunities, and aligning sales strategies, his team delivers to our customers service requirements. His leadership ability will push his team to exceed sales targets and contribute to the overall business success of TOTE.

Chris Rye joined TOTE in 2015 with 15+ years of maritime industry experience. As the VP of Operations for TOTE Maritime Alaska, he previously had oversight on the Alaska operations ensuring that TOTE’s safety and customer experience upholds TOTE’s standards for excellence, and continuous improvement and employee engagement goals are met. Prior to this role, Rye was the Director of Operations for TOTE Maritime Puerto Rico and Port Engineer for TOTE Services. He was also the Project Manager for the construction of the world’s first LNG powered container ships, the Marlin Class.

Rye holds a degree from the United States Merchant Marine Academy in Marine Engineering Systems. He also holds an MBA from the University of Florida, and participated in the Executive Perspective for Scientists and Engineers at UC San Diego, California.

Joey Halverson

Vice President of Operations

Joey Halverson, Vice President of Operations, joined TOTE Maritime Alaska in December 2017. Prior to his current role, Halverson held key leadership positions, including Port Engineer and Director of Ship Management. With a robust background in marine engineering, ship management, and operational leadership, Halverson brings invaluable expertise to the role.

Before joining TOTE Maritime Alaska, Halverson spent seven years sailing at various levels on an engineering license before transitioning to shoreside operations. He played a key role in overseeing the construction of five Jones Act tankers, ensuring the integrity and quality of machinery installations over the course of two years. In his current role, Halverson leads the operational strategy, driving the efficient execution of all activities while fostering continuous improvement across the organization. His leadership prioritizes safety, enhances efficiency, and cultivates a collaborative culture within the operations team.

Halverson holds a bachelors degree in Marine Engineering systems from the United States Merchant Marine Academy and a master’s degree in Business Administration from Boise State University.

Seth Storset

DIRECTOR OF SAFETY

As Director of Safety for TOTE Maritime Alaska, Seth Storset has an unwavering commitment to safety, regulatory compliance, and quality. He oversees long-term strategy and implementation of key programs to ensure everyone at TOTE and key partners put safety and compliance at the forefront of every decision and action. Storset brings over 20 years of maritime experience.

Prior to joining TOTE Maritime Alaska, Storset worked for stevedoring companies in the port of Tacoma and Seattle. In 2015, Storset transitioned to TOTE Maritime Alaska as the Tacoma Terminal Manager and later Sr. Operations Manager. In 2018 he was promoted to Director of Safety, overseeing safety, compliance, environmental stewardship and quality.

Storset holds an undergraduate degree in Communications from the University of Washington and an Executive MBA from the University of Washington’s Foster School of Business. He is also a Certified Compliance & Ethics Professional.

MacKinlee Reed

Director of Human Resources

MacKinlee Reed joined TOTE Maritime Alaska in January of 2024. As the Director of Human Resources, Reed is responsible for building long-term strategies in talent forecasting and retention, as well as developing world-class programs to drive employee engagement.

Previously, Reed served as the Senior Manager of Enterprise Shared Services with Continental Mills, Inc. Prior to that, Reed was a Partner Resources Manager for Starbucks Corporation where she lead HR initiatives for over 200 stores and 4,000 employees, with a focus on Diversity and Inclusion, executive coaching, talent development, succession planning and employee safety program design.

MacKinlee is a graduate of McGill University in Montreal QC, where she focused on Organizational Behavior and Strategic Policy and later earned her CMA, CPA.

Mark Lydell

Director of Service Excellence

With over 25 years of experience in the logistics and transportation industry, Mark Lydell brings a wealth of knowledge and expertise to his role as Director of Service Excellence. Lydell focuses on driving the success of our overall customer experience by implementing a strategic vision, optimizing financial performance, and fostering sustainable growth. The effectiveness of our customer experience is significantly influenced by our Service Excellence teams, which include the Customer Service, Invoicing, and Documentation & Rates departments. As the leader of the Service Excellence team, Mark plays a pivotal role in developing internal stakeholders and strengthening both commercial and operational relationships.

Mark joined TOTE Maritime Alaska in October 2019 as Director of Fleet & Inland before transitioning to his current role in 2023. Prior to joining us, he held various leadership positions across the logistics space including Director of Regional & Terminal Operations in the trucking industry and General Manager in the warehousing sector, bringing an extensive portfolio of skills and industry knowledge to the Tote team.

Mark earned a Bachelor’s degree in Business Administration from Pacific Lutheran University in 2001, where he played baseball all 4 years and captained the team his Senior season.