Alex Hofeling

President, TOTE Maritime Alaska

As the President of TOTE Maritime Alaska, Alex Hofeling manages all commercial and operational activities for TOTE Group’s carrier company serving the Alaska trade. Hofeling joined TOTE Maritime Alaska in 2013 as Regional Sales Manager until being promoted to General Manager in 2018. Previously, Hofeling served as the Vice President and General Manager of TOTE Maritime Alaska in Anchorage, working closely with customers, communities, public officials, labor interests and others to fulfill the commitment to serving those in the 49th state.

Hofeling holds a bachelor’s degree in Business Administration and Finance from the University of Washington, and a master’s degree in Business Administration from Seattle University.

Art Dahlin

Vice President and Alaska General Manager

As Vice President and Alaska General Manager, Art Dahlin oversees the execution of TOTE's strategic vision and objectives, and takes charge of strengthening partnerships both within the industry and the community at large. His expertise, garnered from over 15 years of experience in project management, strategic leadership, and business development within the maritime sector, enables him to navigate complex challenges and drive sustainable growth for TOTE.

Dahlin graduated from the United States Merchant Marine Academy in 2007, where he obtained his Bachelor of Science in Logistics and Intermodal Transportation, as well as USCG Third Mate Upon Oceans, Unlimited Tonnage license. Dahlin sailed for Kirby Inland Marine from 2007-2012 as Pilot and Relief Captain, and earned his USCG Master of Towing Vessel on Great Lakes, Inland Waters and Western Rivers license. He also holds an MBA from the Foster School of Business at the University of Washington in Seattle.

Bill Crawford

Vice President of Commercial

As the Vice President of Commercial, Bill Crawford spearheads the strategic plan for the sales and marketing teams and ensures financial performance objectives for the organization are achieved. Crawford brings over 19 years of passion and experience in the shipping and LTL industries.

Crawford started his career at TOTE Maritime Alaska in 2003 as an Account Executive managing vehicles, LTL, reefers, and construction segments. Through his tenure he was also Special Projects & Logistics Manager, Lower 48 Sales Manager, National Sales Executive, Director of Sales, and Vice President of Sales & Marketing. Prior to joining TOTE he held various sales and management positions at Roadway Express.

Crawford graduated from Washington State University with a degree in English and Business.

Chris Rye

Vice President of Sales

As the Vice President of Sales for TOTE Maritime Alaska, Chris Rye provides strategic leadership and coaching to the sales team. By building strong customer relationships, exploring new customer opportunities, and aligning sales strategies, his team delivers to our customers service requirements. His leadership ability will push his team to exceed sales targets and contribute to the overall business success of TOTE.

Chris Rye joined TOTE in 2015 with 15+ years of maritime industry experience. As the VP of Operations for TOTE Maritime Alaska, he previously had oversight on the Alaska operations ensuring that TOTE’s safety and customer experience upholds TOTE’s standards for excellence, and continuous improvement and employee engagement goals are met. Prior to this role, Rye was a Port Engineer for TOTE Services and Director of Operations for TOTE Maritime Puerto Rico where he was also a Project Manager for the construction of the world’s first LNG powered container ships, the Marlin Class.

Rye holds a degree from the United States Merchant Marine Academy in Marine Engineering Systems. He also holds an MBA from the University of Florida, and participated in the Executive Perspective for Scientists and Engineers at UC San Diego, California.

MacKinlee Reed

Director of Human Resources

MacKinlee Reed joined TOTE Maritime Alaska in January of 2024. As the Director of Human Resources, Reed is responsible for building long-term strategies in talent forecasting and retention, as well as developing world-class programs to drive employee engagement.

Previously, Reed served as the Senior Manager of Enterprise Shared Services with Continental Mills, Inc. Prior to that, Reed was a Partner Resources Manager for Starbucks Corporation where she lead HR initiatives for over 200 stores and 4,000 employees, with a focus on Diversity and Inclusion, executive coaching, talent development, succession planning and employee safety program design.

MacKinlee is a graduate of McGill University in Montreal QC, where she focused on Organizational Behavior and Strategic Policy and later earned her CMA, CPA.

Seth Storset

DIRECTOR OF SAFETY

As Director of Safety for TOTE Maritime Alaska, Seth Storset has an unwavering commitment to Safety, Health, and Environmental consciousness. He oversees long-term strategy and implementation of key programs to ensure everyone at TOTE and key partners put safety at the forefront of every decision and action. Storset brings over 15 years of maritime experience and safety leadership.

Prior to joining TOTE Maritime Alaska, Storset worked for stevedoring companies in the port of Tacoma and Seattle. In 2015, Storset transitioned to TOTE Maritime Alaska as the Tacoma Terminal Manager and later Sr. Operations Manager. There he oversaw TOTE’s safety, operational excellence, customer, and colleague experience, and in 2018 he was promoted to Director of Safety.

Storset holds an undergraduate degree in Communications from the University of Washington and an Executive MBA from the University of Washington’s Foster School of Business. He completed an Aviation Safety Management Systems Course at the University of Southern California, Los Angeles, and achieved a Green Belt in Lean Six Sigma.